sustainable and ethical business // not always the same thing...

Ive mentally prepared myself to write this a few times now, but have, until now, always put it off...

I don't want to seem negative, these are just a series of observations and i feel so strongly about them, i felt i had to write them down, maybe someone else has been feeling the same...?  maybe its just me? who knows?!

We can't always be tap-dancing and shouting about achievements / goals / products... we are in the end, trying to disrupt the system... even in our small way...

Perhaps its too obvious?

Maybe people already know the difference between ethics and sustainability?

Its just, I see the two words used so much together, sometimes it feels as though they are recognised as the same thing, but they're really NOT...

Its just a bonus if a sustainable company happens to hold the same ethical values as you do, but being a sustainable company, doesn't automatically make their *our* business practices ethical- am i making any sense?!

Since the documentary with the amazing David Attenborough, [highlighting the perils of single use plastic], we [as in us here at Wyatt & Jack] have seen an enormous rise in awareness of our family brand. Like, a HUGE rise in awareness... [i'll be honest, i wasnt really prepared for just how large and fast that rise would be...] and that awareness, has brought with it more 'sustainable and ethical' brands

Now, thats a GOOD thing- right?!

Well- YEAH! if its true and if its not just a 'bandwagon jumping' type situation... obviously when someone shines a spotlight on something, some would assume that theres a quick buck to made from it along the way...

So, if you're genuinely building a sustainable business/brand and you're transparent and you hold your hands up when you don't get things entirely right, i would consider that also an ethical business...

[i should say at this point that no, we don't always get things right here and we are constantly working on more sustainable solutions to some things we are not entirely happy with...]

BUT [and its a BIG BUT!] building a 'sustainable' business and claiming to be 'ethical', whilst 'piggybacking' another brand, using huge Google Adwords budgets, or copying keywords and spamming another companies social media followers, to ensure that your company is seen first in any searches ISNT ethical... and therein lies the problem and frustration as far as we're concerned this end..

Nor is it ethical, to copy or reproduce someone else's idea, or content, under the guise of 'sustainability' or 'ethics'

i.e.: "well its fine if i go ahead with my complete rip-off of your design, because i'm 'all about saving the planet' too...." [and other  nonsense!!]

 At the very least approach the company you have been 'inspired by' first, to see if theres some kind of collaboration possible...

Businesses are peoples way of earning a living... sounds obvious, but sometimes the obvious is overlooked...

If those people choose to make that living, doing something they feel is for the benefit of the environment, or any other cause thats important to them, thats all cool.

It doesn't mean that they should then lose the rights to their ideas and /or to earn a living wage from that business... they don't suddenly become the 'corporate bad guys' for building something and working hard!

They shouldn't be attacked in a passive aggressive way, for protecting and defending their businesses, just like any other businesses! 

Sustainable business should and will become the norm... i have to really hope thats true!!

I really hope that a more ethical approach to business will soon become the norm too...

Essentially, theres room for everyone and a lot of fires that need fighting, so we should be trying to lift each other up, not push each other out...

If even the 'ethical' and 'sustainable' businesses begin to turn on one another, we really don't stand a bloody chance!

 

 

 

 

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